Phoenix Energy rig in the Williston Basin

CEO Adam Ferrari on Changing Our Name to Phoenix Energy

When my family started Phoenix Capital Group in 2019, we had two missions. First, we wanted to disrupt the standard process for identifying and acquiring mineral rights assets. Second, we wanted to create pathways for everyday investors to participate in an industry that has historically been dominated by institutions, not individuals.  

We poured our life savings and every ounce of energy into these missions, and in the ensuing 5 years, that small company grew to a diversified enterprise with more than 125 employees in five offices across the U.S. The company has demonstrated consistent revenue growth, reaching $118 million in 2023 and a projected $280 to $290 million in 2024. When we launched, I didn’t anticipate that we would see consistent year-over-year growth of more than 100%. 

This type of growth places us in new territory, and as such we are excited to unveil our new name. As we move forward and continue our story, it’s time for our name to reflect the full breadth of what we’ve become. That’s why I’m proud to announce that Phoenix Capital Group will now operate under the name Phoenix Energy. 

Why Phoenix Energy?

The transition from Phoenix Capital Group to Phoenix Energy reflects the significant milestones we’ve achieved as a company over the past five years. Our executive team is excited to have a brand that encapsulates the diversified business we’ve become during this period. Though we started with a narrow focus on our two core missions of mineral rights acquisition and democratized capital formation, we have now established a foothold as a leading oil producer in the Williston Basin through our upstream oil and gas operations division, Phoenix Operating. 

Launched in Q3 2023, Phoenix Operating had produced and sold over 2.3 million barrels of oil by the end of 2024. Our production ranks us as the 11th most prolific producer in the basin (based on internal estimates) behind household names like EOG and ConocoPhillips. Under the transition to Phoenix Energy, the operating division can now comfortably sit under the same umbrella as our other complementary business units focused on mineral rights acquisition, non-operated working interests, and the sale of securities.  

In addition to our growing upstream oil and gas operations, we’ve expanded our Capital Markets division to include 11 licensed investment professionals and a robust investor relations team. Together, these hard-working men and women fulfill our mission to offer high annual interest rate bonds to everyday investors. We’ve even built custom software solutions to facilitate the work of this division in innovative and efficient ways. As of December 2024, we released version 2 of our investor technology platform that aims to keep Phoenix Energy at the forefront of alternative investments for years to come.

Building Something Remarkable Together

It is our goal to continue treating our growing community of investors, stakeholders, partners, suppliers, and employees like family. This is very important to my family as we dedicate our lives to the growth of Phoenix Energy. You can expect the same customer service, the same investment opportunities, the same work ethic, and the same attention to detail that got us to this inflection point. Phoenix Energy is just a launch pad for the future. 

We remain committed to growth and innovation as an organization. With a name that speaks to the energy we produce and the energy we bring to everything we do, Phoenix Energy is poised to expand its footprint, strengthen its position in the market, and pursue new opportunities that align with the evolving needs of the energy sector. Together, we’re building something remarkable. Thank you for your continued support. God bless